Maternity Swishing

We have exciting news to announce today…Persil Non-Bio and Comfort Pure have chosen Style School founder and Celebrity Stylist Alex Longmore and TV presenter and new mum Jenni Falconer to team up with them for their new campaign Maternity Swishing. They will be launching a series of maternity swishing parties for new mums and mums to be where they can swap their maternity and baby clothes, and raise money for Tommys at the same time.

Above: Alex (left) and Jenni

Persil and Comfort have come up with the idea to ‘Wash and swap your maternity and baby clothes, instead of splashing the cash on things that will only be worn a few times. Just like when buying something new you want it to be clean, fresh and feel soft. When ‘swishing’ your clothes Persil Non-Bio and Comfort Pure will help to ensure the same results, making it the perfect choice to bring your second hand clothes back to life.’

To win a ticket to the exclusive swishing event on the 22nd June in London, visit the official Facebook page here. All you have to do is take a photo of your chosen ‘swishing’ item and upload it directly to the page. You can also download the maternity swishing party pack including Alex’s very own style guide. Both Jenni and Alex will be on hand at the event to  dish out tips for mums-to-be to help them look and feel their best.  Alex has already done some exclusive interviews, about the campaign she is involved with giving out advice on the following blogs; Net Mums, Your Style Fix, Babes With Babies.

Stylist Alex Longmore says “I will be at the maternity swishing party on the 22nd June to show mums how to wear and style their bumps with pride. All of my maternity advice is also available on the comfort Zone Facebook page“.

Above: Stylish pregnancies Jessica Alba, Reese Witherspoon and Sienna Miller

Don’t forget – you can always hold your very own swishing party! Keep up to date with all of her updates by following Alex on Twitter